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Louise Ritson grew up in Cheshire,
England, where for many years she was a successful
businesswoman. In her early thirties she became a
company director, specializing in client relationships in
advertising, marketing and PR, with major international
clients.

Following a move to the Midlands she changed her
career direction, undertaking extensive training to
become a professional counsellor. She built up a
private counselling practice, ran programmes to
help people recover from personal loss and
separation, and went on to set up programmes for
people with care responsibilities, working with the
NHS and Social Services.
Joining the PPP healthcare group (now part of AXA)
in 1995, Louise implemented the first Care Support
Service in the UK healthcare insurance industry.
She created a national network of care specialists,
developed a wide-ranging healthcare information
system using computer database and network technology, and established her
personal presence in the healthcare industry as a care expert and visionary.
Within the group of companies she influenced strategy and business
initiatives, and established a personal presence as a professional counsellor, a
key management facilitator and personal mentor, and a primary instigator of
business development.
Louise Ritson now combines her business skills and professional training in
these ways:
- Bringing out the best in people by
supporting, guiding and encouraging them.
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Maintaining strategic focus by thoroughly understanding people's needs.
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- Resolving organizational conflicts and
crises by applying honesty, openness, and
professional intervention skills.
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